Still from a Hindi film ‘Chashme Badoor’ (1981) featuring Deepti Naval who plays role of a Chamko detergent salesgirl.
Edited by Border & Fall
The human hand, technology and sustainability are key to garment design – as are the moods and moments associated with textiles. Shift elicits anecdotes from across India, speaking to how – and why – clothing will always remain more than what meets the eye. In the following interview, Designer Nimish Shah gets down to the brass tacks of garment care, speaking to Gurpreet Kohli and Neelam Solanki from the Unilever Technical Insights team. They take a closer look at the responsibilities between textile developers and detergent design; reveal the shift in consumer behaviour towards garment care and low environmental impact, and discuss possible digital interventions to decipher the undervalued and misunderstood ‘care label’:
For Pre-AW15, Jeremy Scott continues to develop Moschino’s tongue-in-cheek aesthetic to brilliant effect. This oversized T-shirt dress is made from white satin and emblazoned with a dry-cleaning receipt print. Don’t reserve it for laundry days – slip it on by night with a colour-pop clutch and wedge sandals.
An overdose of candy-coloured formica, an elegant striptease by a middle-aged pin up, played by Ellen Jamison. De Wilde is not afraid to saturate our senses. The Prada Galleria is the silent star, its presence driving the narrative, its iconic looks impossible to ignore.
October 17, 2014
A cap full of fabric conditioner in your everyday load gives that little bit of extra care and makes your clothes irresistibly soft and fresh. It may not change a persons character but definitely the way your clothes touches your body.
Long time no see clever advertisement – Top marks to “Comfort”
What goes around comes around
September 15, 2014
Happy short film by The Kooples captures love in laundromat! We hear ya.
Dhobi – India’s Laundromen
August 12, 2014
Design Temple dissects and interprets Dhobi in this beautiful illustration.
The Dhobi or India’s quintessential laundry man washes dirty linen in public. The clothes are thrashed with a bat, rinsed, dried and returned to you neatly pressed and duly marked. (Each dhobi has his own exclusive marking system so that clothes from various clients do not get mixed up in the large community washing area.)